How Matrix Bricks helped Cancer Aid and Research Foundation with SEO and Google Ranking

ABOUT THE CLIENT

Cancer Aid & Research Foundation (CARF) – An Indian Charitable Organization – Established in the year 2001, it is a registered medical NGO and a non-profit Charitable Organization formed with the passionate endeavour of striving endlessly towards the welfare of cancer patients who are underprivileged, without distinction of religion or caste.

Target Audience is People Interested in Charity.

We started managing their Search Engine Optimization, especially for Organic Search, since May – 2019.

Website: www.cancerarfoundation.org

KEY CHALLENGES

CARF wanted to make their website SEO friendly.

They were struggling to be on the first page and gain organic traffic.

Initially none of the relevant keywords were ranking on first page of SERP.CARF wanted to rank with highly competitive search terms for these keywords like cancer foundation, cancer foundation in Mumbai, cancer foundation in India, cancer care foundation of India, NGO working for cancer patients, cancer NGO, etc.

Branding was necessary. CARF were fighting with well established NGOs like Prevent Cancer Foundation, Indian Cancer Society, Cancer Foundation of India, etc.

Content was not fully optimized on their website. We had tough challenge to monitor on search engine activities & spamming by competitors.

We had to make a lot of website changes to make it more SEO friendly. UI/UX related changes for better user experience.

STRATEGIES

Website analysis and Keyword research to identify the top 100 keywords in relation to industry
Fixed On-page SEO changes, meta tags, XML sitemap, Google Webmaster & analytic setup & Image Optimization
Manual submission to top search engines, Article promotion, Blogging & Press Release
Ads Posting, Business Listing, Web 2.0 profile creation, Products submission & Infographic
Videos promotion, Images promotion, Reviews sharing, PDF & PPTs submission & Competitors analysis