Is social media a rock-hard tool to create a buzz in the IPO market?

Social media plays a vital role in brainwashing people’s minds. It has a great capability of influencing people’s lives. Having said that, for investment purposes people are tremendously relying on what is being recommended on digital platforms like Youtube, Instagram, or Google and primarily social media platforms like WhatsApp Groups, Telegram, etc.

People’s investment decisions are driven by influencers on social media.

On Thursday, Paytm shares hit the lower circuit and left investors worried. Gupta, who runs a prominent Twitter handle named IPO_Mantra has proclaimed that “It was the biggest IPO in India but the company didn’t manage well.”

The Above image is by Moneycontrol

The IPO market has skyrocketed tremendously, and the Indian IPO marketing is captivating younger and younger participants.

Over the most recent year and a half, 29 million new Demat accounts were opened, and the normal age of a new Demat account holder has likewise dropped down to 29.

More youthful financial backers incline towards picking tech stocks and are likewise weighty clients of Digital media. Market observers say that most of the Indian retail financial backers put cash in IPOs without doing any examination on the organization and without perusing the organization’s DHRP or RHP.

One of the most prominent tweeters, a 26-year-old Aditya Kondawar of JST investments whose followers have tripled to 62,000 followers since the IPO boom began a few months ago. For instance, lately, Delhi-based influencers’ social media followers have elevated dramatically.

The above image is by Business Today

Bahal, a well-known influencer says, “The old-style investors missed the tech boom, the crypto boom, and the NFT boom. Some of these new companies, like Nykaa, are choosing to invest in growth over profitability. They are launching new products, creating a bigger brand, or fortifying their organization. Of course, some of these startups are also clueless about profitability—that is also a fact. But the good ones that might appear expensive will appear cheap 3–4 years later.

Furthermore, web dominants like Zomato, Paytm, and Nykaa are evolving. Social media helps in creating milestones between the old style of investing and the new style.