How did we achieve a 649.3% increase in Facebook reach for Medical Appraisals in one month?

Professor Rehan Kazi & Medical Appraisals UK assists doctors worldwide with their appraisal and revalidation needs. Their service aims to offer cost-effective and thorough appraisals aligned with NHS and GMC standards. The approach emphasizes support, helpfulness, and non-judgmental assistance throughout the process, delivering a straightforward, hassle-free experience via video or in-person sessions.

1. Low Engagement: The brand faced low engagement on Facebook posts, which hindered visibility and brand awareness.
2. Online Visibility: Their content was not reaching a wider audience, leading to limited online visibility.
3. Organic Reach: They struggled to achieve organic reach on social media platforms, impacting overall engagement.

To tackle these challenges, Matrix Bricks developed a comprehensive strategy focused on leveraging Facebook Groups:

1. Leveraging Facebook Groups: Identified the potential of Facebook Groups to connect with relevant communities.
2. Connection Invitation: Joined groups related to the medical industry, targeting professionals interested in appraisal and revalidation.
3. Promoting Posts: Utilized these groups to promote their posts, sharing valuable content and updates about their services, aiming to increase engagement and reach.

• Increase in Facebook Reach: The Facebook Groups strategy led to a remarkable 649.3% surge in Facebook reach within just one month.
• Enhanced Engagement: The brand observed a significant uptick in engagement metrics such as likes, comments, and shares, indicating improved interaction with their target audience.
• Expanded Brand Awareness: The heightened reach facilitated greater visibility for Medical Appraisals UK among relevant professionals and stakeholders, bolstering brand awareness and recognition within the industry.