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How Glued Insects Helped Boost Orphea’s Business
190
16 Feb

How Glued Insects Helped Boost Orphea’s Business

Orphea, an insecticide brand established in 1920. Johann Heinerich and his daughter Sylvia Bachmann chose name Orphea referring to Orpheus, a poet and musician in Greek mythology.The Swiss inventor Johann Heinerich Bachmann collected some formulas of natural remedies which were effective against insects. He has deep knowledge about herbal medicines.…
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Case Study - Gillette
190
23 Dec

Gillette hits it out of the park, challenging the notion “boys will be boys,” with its rebranded tagline “The Best Men Can Be”

There have been many amazing marketing efforts lately, yet this one is somewhat unique. The strength of this message resounds further than most, tending to troublesome discussions and the upsetting reality that we face in the world today. Gillette decided to grandstand all that men can be by accepting their…
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