The first EV playlist on Spotify. See how Spotify powered the EV for a new campaign.
The Tata Nexon EV, a car that’s called “India’s own,” has been breaking new ground since its launch and has even been awarded India’s safest electric compact SUV. Because of the car’s distinctiveness, its marketing strategy had to be equally unusual and effective. So they partnered with Spotify. Tata Nexon…