The onset of April 1st each year presents a unique opportunity for brands to trick their consumers with elaborate pranks and generous doses of mischief with April Fools Day campaigns. Brands capitalize on the occasion with fake products, ridiculous offers, and anything that can help them raise the bar with…

The beauty of advertising is that a large audience can be targeted just through a few words or an interactive creative. Nowadays, advertisers follow a minimalist approach to address consumers. The message is direct and is made sure to be loud and clear for the audience to understand and empathize,…

For IPL 2020, the Cornitos marketing strategy involved driving fans to try their newly launched e-commerce store for buying snacks for the match through a combination of a contest and influencer outreach. While Cornitos products are available on e-grocery platforms like Amazon, Flipkart, Grofers, Big Basket, Milkbasket, Scootsy, Suprdaily, and…

You probably recognize Ryan Reynolds as an in-demand actor even though his most profitable movie appearances involve a superhero mask and layers of makeup. Now you can know him as a 2019 B2C Content Marketer of the Year finalist. That’s because Ryan has applied the same energy, determination, and commitment…

A day solely dedicated to celebrate the presence of women in our lives, the anchor amidst all the chaos, our mothers, sisters, wives and daughters, who ask for nothing in return, but give their everything to the ones they love, International Women’s Day is the opportunity pay them back in…

Adidas, one of the leading global sports brands who has never been actively associated with cricket. It had been synonymous with football, athletics, basketball and other sports, but never identified as a dedicated brand for cricket. After it has understood the vast potential of Indian market and the cricket loving…

Out of home advertising (OOH) is a form of advertising that can be found outside of a consumer’s home. Traditionally this includes everything from billboards to bus shelters, benches, and everything in-between. If you see an ad outside of your home (and it’s not on your mobile), then you are…

Coke and Pepsi are the two brands which are known for their rivalry. The soft drink market is almost a duopoly market especially when it comes to cola wars. Whenever a marketer wants to take an example of brand rivalry, his discussion will be incomplete without taking the example of…

Though Google was the most valuable brand in the world in 2017 (surpassed by Amazon), it has received significant criticism involving issues such as privacy concerns, tax avoidance, antitrust, censorship, and search neutrality. Google has announced it is considering pulling out its search engine from Australia, following a law dispute…

Cadbury founded almost 200 years ago, is a British multinational confectionery company owned by Mondelez International. Cadbury India began its operations in 1948 by importing chocolates and then re-packing them before distribution in the Indian market. Cadbury is a brand that almost all of us are aware of. Most of…