Lavaanya Arsiwala

Lavaanya Arsiwala, a professional makeup artist, started her career in 2012, driven by a passion for beauty and makeup artistry. Initially, she focused on bridal makeup and self-makeup classes, receiving positive feedback. By 2018, she founded the Lavaanya Arsiwala Pro Makeup Academy and Bridal Studio, offering certified professional makeup courses. In 2022, she expanded her services by launching Déjà Vu Salon, offering full-service salon experiences alongside makeup academy services. Over the years, she has trained over a hundred students in professional and self-makeup techniques, eager to inspire and educate future makeup artists.

The client’s independent post-boosting campaign on Meta did not yield the expected results.

• Brand Awareness: The campaign struggled to increase visibility and recognition of the services.
• Lead Generation: It failed to generate qualified leads for the business.
• Low Interaction: The posts received minimal engagement from the target audience.
• Low Inquiry: There was a significant lack of inquiries for services despite the campaign efforts.

• Creative Assets: We developed visually compelling images and videos that emphasized the client’s unique selling points and services.
• Cost-Effective Strategy: We designed a campaign that aligned with the client’s limited budget, ensuring it maximized engagement and lead generation.
• Platform Targeting: Extensive research was done to identify the best platforms for brand awareness. We focused on Instagram, targeting women likely to be interested in makeup services and training.
• Lead Focus: The campaign was carefully designed to attract qualified leads, improving service inquiries and interaction rates.

• Significant Reach: The Meta campaigns resulted in a 26% increase in reach and impressions while utilizing just 25% of the initial budget.
• Qualified Leads: There was a 24% increase in targeted, high-quality leads, addressing the client’s concern of low interaction.