Outreach Uganda

Outreach Uganda is a U.S.-based nonprofit organization committed to empowering Ugandan women and children to overcome poverty through income-generating projects, education, and community development initiatives. The organization operates fair trade e-commerce, providing Ugandan artisans with a platform to sell their crafts, while also supporting education, health, and community-driven development programs.

Website: https://outreachuganda.org/

• The existing website was basic and had poor user experience (UX), making navigation difficult.
• The e-commerce functionality was subpar, limiting the ability to effectively manage and grow online sales.
• Several pages had 404 errors due to broken links, disrupting the user experience.
• The website failed to effectively showcase the organization’s mission and work, impacting engagement and donor support.

1. Website Redesign and Development: Initially built in PHP, the website was transitioned to WordPress to improve scalability and ease of content management. A new UX design was implemented to simplify navigation and enhance visual appeal.
2. Enhanced E-commerce Functionality: Upgraded the e-commerce platform to ensure smoother product categorization, better search functionality, and a more efficient checkout process, with the aim of increasing sales.
3. Fixing Broken Links: Conducted a thorough audit to identify and fix 404 errors, improving accessibility to all parts of the website.

• Improved User Journey: The enhanced design significantly improved user engagement and satisfaction, leading to more repeat visits.
• Increase in Orders: The revamped e-commerce platform led to a rise in order numbers, benefiting the Ugandan artisans.
• Fixed Errors: All broken links were resolved, ensuring seamless navigation and improved website functionality.
• Boosted Online Presence: The new website was more effective in communicating the organization’s mission, resulting in increased donor engagement and support for its initiatives.