The CleanUp Guys

The CleanUp Guys is a professional restoration service company specializing in water and flood damage restoration, fire damage restoration, mold removal, sewage cleanup, and more. Established in the late 1980s, they have become a one-stop-shop for restoration needs, serving both residential and commercial clients. Whether it’s fire, water, mold, or sewage damage, The CleanUp Guys are equipped with trained professionals to handle the job and are always available when emergencies strike.

Website: https://www.thecleanupguys.com/

The CleanUp Guys faced several key challenges with their existing website:

• The structure of the website was outdated and didn’t reflect the quality or professionalism of their services.
• It lacked modern technological features and was not optimized for a seamless user experience (UX).
• Blog posts were being flagged by search engines as spammy, harming the site’s SEO performance.
• The website wasn’t generating enough inquiries or leads, limiting business growth opportunities.
• Their Google My Business (GMB) profile wasn’t fully optimized, reducing local visibility and search rankings.

To address these challenges, we implemented the following solutions:

• Website Revamp: We updated key areas of the website to achieve a contemporary, professional design that aligns with the high quality of services provided by The CleanUp Guys. This included updating the user interface (UI) and user experience (UX) to make it more intuitive and easier to navigate.
• Content Optimization: The website content was optimized to improve readability, engage visitors, and align with the company’s services. We also cut down on blog posts that were considered spamming by search engines.
• Search Engine Optimization (SEO): Our team applied effective SEO strategies to increase the website’s visibility on search engines. We focused on keyword optimization, meta tags, and relevant content, ensuring that The CleanUp Guys could rank higher for industry-specific searches.
• Location Page Optimization: We optimized location-specific pages according to different cities, improving their reach in various local markets.
• GMB Optimization: We optimized their Google My Business (GMB) profile, which led to more local search surges and significantly boosted lead generation.

The revamped website, combined with content and SEO optimization, led to significant improvements:

• Increased Inquiries: The CleanUp Guys experienced a significant rise in inquiries and leads, directly attributed to the optimized website and improved search engine rankings.
• Better User Engagement: With a clean, modern design and improved UX, users spent more time on the site, exploring services and contacting the team for assistance.
• Improved SEO Rankings: By eliminating spammy content and enhancing the overall SEO strategy, the website saw an increase in organic traffic.
• More Local Leads: The optimization of location pages and GMB led to local search surges, contributing to higher visibility in local markets and generating more leads from nearby clients.