The Shift Towards Smaller Yet Smarter Models In recent years, machine learning has been defined as a race for scale—bigger datasets, deeper neural networks, and larger language models. But as we move into a more sustainable and inclusive era of AI, a new trend is emerging: the rise of small…

Introduction: Where Automation Gets Smarter In today’s fast-paced digital ecosystem, businesses in India and across the globe are under constant pressure to innovate, optimise operations, and remain competitive. Traditional automation, though efficient, has often been limited to rule-based tasks. Enter intelligent automation — the fusion of Robotic Process Automation (RPA)…

Introduction: The Turning Point for Search Engine Optimisation Search engine optimization (SEO) is undergoing a monumental shift. As Google continues rolling out its AI-powered search updates, especially with the emergence of AI Overviews and conversational features, businesses and marketers must rethink their search engine optimization process to stay visible online.…

From chatbots and predictive analytics to automated content creation and targeted advertising, AI-powered marketing is reshaping the industry. While some businesses embrace AI-driven strategies to enhance customer experiences, others remain skeptical about its limitations and potential risks. In today’s digital landscape, where consumer expectations are constantly evolving, AI provides a…

Did you know that more than 77% of patients search online before choosing a healthcare<H provider? For mental healthcare providers, this figure holds even greater significance. Given the stigma that still surrounds mental health in India and worldwide, patients often prefer to conduct discreet online research before seeking professional help.…

In a hyperconnected world, businesses that fail to think globally risk becoming invisible in the digital noise. With more people turning to search engines to find services and products across borders, having an international SEO strategy is no longer optional—it’s essential. But this isn’t just about translating content. It’s about…

A Smart Strategy, Not Just Search Engine Tricks More than 90% of online encounters start with a search engine, in case you were unaware. If you’re a small business owner trying to compete with established brands, that stat might sound daunting—but it’s also your biggest opportunity. With the right SEO…

Are you still developing iOS apps like it’s 2017? The mobile landscape has changed dramatically in the past few years, and what once worked might now be holding your app back. With user expectations evolving, competition growing fiercer, and technologies becoming smarter, sticking to outdated frameworks is like using a…

Innovation no longer follows a linear path. With new technologies developing at lightning speed, professionals across industries need access to platforms that offer a consolidated view of what’s happening across the tech ecosystem. GITEX 2025 delivers exactly that. Recognised globally as one of the most influential technology events, GITEX (Gulf…

Marketing is the lifeblood of any business, but choosing the right approach can be a challenge. Should you stick with traditional marketing methods like television, newspapers, and billboards, or embrace digital marketing strategies like social media, email, and search engine optimization? The answer lies in understanding which delivers a better…