Digital Marketing

Why Your Business May Be Invisible Online Your product or service might be outstanding, but if it’s not visible online, it might as well not exist. In today’s digital-first world, appearing on search engines is essential for connecting with the audience actively searching for solutions you provide. Many businesses struggle…

What if the way Indian brands collect data, run ads, and personalise experiences is about to change completely and for good? For years, marketing growth in India depended on invisible tracking, loosely worded consent, and systems that quietly collected far more data than users realised. Campaigns scaled quickly, but trust…

Pause for a moment and think about the last piece of content you scrolled past on social media. Was it real? Or was it created, enhanced, or entirely fabricated by AI? Every few weeks, a new AI trend takes over our feeds. One moment: AI headshots make professionals look sharper…

We are pleased to share a milestone that holds special meaning for us at Matrix Bricks. We have been recognized as part of Clutch’s B2B Expert Picks, with inclusion in Evan Kirstel’s curated list. This recognition highlights not just the work we deliver, but the values and approach behind it.…

These benefits power every real-world use case — whether a roadside vendor scanning QR codes, a large retailer, or a remittance to a family member across states. In August 2025, UPI crossed 20.01 billion transactions in just one month, a landmark moment in India’s digital payments history. This staggering figure…

In the fast-changing digital world, brands are no longer judged only by how they look or what they sell. They are judged by how they make people feel. As we move towards 2026, one trend is becoming impossible to ignore: AI personalization is reshaping the way companies create experiences for…

By 2026, most digital-first companies will proudly say they ‘use AI’. But simply using AI is no longer a competitive advantage. What truly sets high-performing businesses apart is AI maturity; a structured evolution supported by an AI maturity model, a well-aligned business automation strategy, and a deep commitment to intelligent…

Expanding a SaaS product beyond a single country has never been easier, or more challenging. Digital adoption has democratised access to new markets, but competition, cultural differences, and user expectations have grown just as fast. A modern SaaS marketing strategy must now do far more than launch global ads or…

In 2026, the SaaS Landscape is noisier than ever. Endless tools, identical value propositions, and a flood of automated costs have shaped a world where every brand sounds the same. The rise of AI has democratised content creation, but it also has created a new challenge: content saturation. Every day,…

In the rapidly expanding ecosystem, SaaS companies are entering 2026 with both immense opportunities and intense pressure. Markets are saturated, tools are becoming increasingly interchangeable, and customers have an endless array of options at their fingertips. This is why SaaS retention, churn reduction, user onboarding, and customer success have become…